About Ritu Kumar
Ritu Kumar as a brand has been admired and worn all over the world. It is the largest & most respected designer-wear brand in India today. Since 1969, it has developed a unique style of its own, reflecting the ancient traditions of Indian craftsmanship in a contemporary vocabulary. Mrs. Kumar’s understanding of ancient designs and the innovative use of traditional crafts have created a new classicism. Today the company is renowned for its distinctive use of colors, quality of fabrics, intricate embroideries, and a gloriously rich Indian aesthetic. Since the company was built on the patronage of craftspeople, it has made a significant impact in creating employment in underdeveloped areas. Over the years it has patronized several organizations working in these areas and helped in developing skills and taking them to the market.